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Trump, Mamdani, and Cluely
We live in a society where there is so much media, but what’s scarce now is attention. The fundamental economic fact of contemporary society is that attention is scarce. So, how do you get attention? One way is to be outrageous. The problem is that over time, this becomes more and more difficult to maintain. We become habituated to the latest versi
... See moreDebbie Millman • Brand Thinking and Other Noble Pursuits
But their business model can only succeed if they take steps to dominate the attention spans of the wider society.
Johann Hari • Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again
from the writer Howard Rheingold: “Attention is a limited resource, so pay attention to where you pay attention.”
nytimes.com • Opinion | Michael Goldhaber, the Cassandra of the Internet Age - The New York Times
We have been co-evolving with ravenous attention predators forever. This is not a fight we can, or should want to, opt out of. We already live in a universe with church, slot machines, and Rhianna. The Sorrows of Young Werther. The Beatles. The bigger and more successful they get, the more boring they become, and the easier they are to ignore.
Frank Lantz • Unpluggers, Deflators etc. pt 3: Why Not Both?
began to think again about something that James Williams wrote: “I used to think there were no great political struggles left…. How wrong I was. The liberation of human attention may be the defining moral and political struggle of our time. Its success is the prerequisite for the success of virtually all other struggles.”