Troy Carter’s Venice Music is launching an NFT-gated members’ club

He’s been inspired by watching successful DAOs like Friends with Benefits, a private discord server for creators that members have to buy into in the form of cryptocurrency tokens. But unlike with Friends with Benefits, where you’re paying for access, he doesn’t want a token-gated community. He instead wants to sell products and experiences via tok... See more

“We’ve always had this idea of music being mass-market,” says 3LAU. “It’s always been, ‘we need to get this music to the most amount of people.’ The art world has never been that way. It’s the opposite mindset: Who can afford this really expensive piece of work that I’ve spent hours and hours creating? [Hornby] is an expert at his craft, and indust... See more

On the opportunity side, NFTs could unlock special album incentives. You could get access to certain live stream. You can get limited edition albums. That's an interesting kind idea of incremental revenue for these players, but a key role for, as we've talked about, for these labels, is also this VC element to it. Imagine if I was a mid-tier artist... See more

NFT memberships give creators a way to strengthen their brands, build communities that have value, and let fans share in the upside as the community grows.

The project is currently securing partnerships with a number of undisclosed high-profile artists, and plans to let fans begin backing music productions in October. After building and validating a product around music ownership, the team plans to expand their approach to other royalty-generating assets––both digital (TV licensing, YouTube content cr... See more

3LAU turns to both the streetwear and fine-art industries for inspiration, because both of those worlds invert the mainstream music-industry model of low-margin ubiquity in favor of high-margin scarcity.

Q: How does SongCamp fit into the world of music NFTs? Is there unfulfilled promise there? A: Songcamp is a little different from other music NFT projects, as it strongly values collective creation. In a musical landscape that puts the solo artist genius on a pedestal, a whole community creating an ego-less body of work feels more interesting and n... See more