A Practical Guide to NFT Memberships for Creators

Traditionally creators have monetized either through displaying ads or renting out access to content behind a paywall. NFTs create an entirely new paradigm where superfans can support an artist directly in return for ownership over a piece of their content. NFTs allow the producers of content to capture a higher percentage of the total willingness ... See more

A few ways creators can monetize with NFTs today:

NFTs provide a new monetization channel for creators that complements existing channels. Instead of monetizing access or attention, NFTs monetize ownership.

Today, top creators are rewarded with inefficient virtual currencies (e.g., likes/follows) and cash from a centralized platform. In the future, creators will build a new form of status through these community-driven NFTs which they own through their private key and can directly redeem for money.

Creators are increasingly discovering ways to monetize their followings and talents, from merch (Fourthwall) to brand marketing (Pearpop)* to distinct product lines (Skims) to communities (Patreon, Fanhouse). Another toolkit for creator monetization, NFTs, will continue to improve, as will the infrastructure for creators to use web3 products to mon... See more