Travel is back*

It’s a fascinating evolution of status... and I’m here for it... for as long as these luxurious buys are additive to our environment — not extractive. Let anyone feel like a hero for as long as it’s to the collective’s benefit.

Consumption and sustainability are paradoxical — we can’t buy our way out of this — but some rebranding won’t hurt. Positio... See more

Consumer behavior is never done or satisfied. One of the great things about brands is that magical products or platforms or experiences can delight customers in new ways and create new categories or behavior shifts. This is hard but history shows us it happens repeatedly so buckets are never finished.