Saved by sari
Travel is back*
For example: there are programs that allow customers to earn points for following a brand or for writing a product review. This sort of bribery usually attracts the least loyal - and least valuable - audience who is mostly interested in the positive transaction utility and has a low brand investment (once they claim a reward, they can unfollow the ... See more
Ana Andjelic • From Loyalty to Membership
Trendy D2C brands will focus on brand affinity, repeat shopping, and lifestyle by building new experiences on top of credit cards. For example – a mid-tier Away Card for travel or an Infatuation Card for dining and exclusive access to restaurants
Alexander Cohen • Alex's Space
Airlines have figured out a business model in recent years that depends not on fickle, price-sensitive vacationers but, instead, on more reliable sources of income like premium travelers, banks, corporate contracts, and fees. In a sense, all these items are subsidizing economy fares, making $300 roundtrip flights to Europe possible.