Alex's Space

Trendy D2C brands will focus on brand affinity, repeat shopping, and lifestyle by building new experiences on top of credit cards. For example – a mid-tier Away Card for travel or an Infatuation Card for dining and exclusive access to restaurants

Startups like Varo, Acorns, Chime, Aspiration, and others will look to diversify revenue through additional product launches and leverage their consumer-first approach to build better experiences

On that note, I’m bullish that we will see a surge of new co-branded and private label credit card launches in 2020. This will be encouraged by two trends: