Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Follow only those people who are already successfully serving the market that you want to serve, so you can understand what message they’re sharing. Then you can figure out your unique angles inside of that ecosystem and unfriend or unfollow everyone else.

Usually content that works really well on one platform will fail when copied to another one. People on Facebook want to hear your personal stories, talk about current events, and watch you go live. People who listen to podcasts are used to listening to longer-form interviews. People who read blogs are looking for longer-form content that is usually

The last and arguably most important step in your strategy is the promotion of your primary show and secondary, supporting content. Publishing on each platform will give you limited distribution to your fans and followers, but in order to help stimulate growth of whatever show you have just published (and the more you can push eyeballs to the new e

You simply have to find the barrel of fish with your dream customers and throw in your hooks. If your hook is good, it will pull people from that barrel into your funnels!

Recently, I was at a mastermind event in Puerto Rico, and I had a chance to spend time with Rachel Hollis, the author of the #1 New York Times best-seller Girl, Wash Your Face. At the time, she was in the middle of launching her new book, Girl, Stop Apologizing. As I was in the middle of writing this book, I was curious about how she had sold over

I also only use my social apps (YouTube, Instagram, Facebook, etc.) for two purposes: to produce and publish content, and to spy on my Dream 100.

This can and should be a consistent part of your traffic strategy. This organic, earned traffic oftentimes converts at a much higher rate than almost any form of paid traffic. It’s harder to scale, but your hottest, best buyers will typically come from an endorsement from your Dream 100.

Story: After the hook grabs their attention, you now have a small window to connect with them through story. There are two core goals from that story that you are about to tell them. The story will increase the value of the offer that you are about to make. By telling the right story (or “epiphany bridge” stories, mentioned in Expert Secrets), you

I started thinking about why I’d been able not to just survive during each of the slaps, but actually thrive. The more I thought about why we’ve done so well, despite the constant changes, the more I realized that I didn’t learn traffic the way most other entrepreneurs learned traffic. Normally, most people learn how to get traffic in the following