Reason #1 — My product fits into more than one of these desires: Many products can be marketed toward getting a result in more than one of these desires, but your marketing message can only focus on one of them. Anytime you try to get your potential customer to believe in two things, your conversions will usually cut in half (most times by 90

To summarize, effective retargeting has at least three audiences (engaged, landed, and owned), and the end goals should be based on the type of audience the ad is targeted to.

When the show is over, we quickly record all the information that my team will need to bridge together the content for each platform.

Follow only those people who are already successfully serving the market that you want to serve, so you can understand what message they’re sharing. Then you can figure out your unique angles inside of that ecosystem and unfriend or unfollow everyone else.

STEP #3: IDENTIFY THE PUBLISHING STRATEGY AND CREATE YOUR PUBLISHING PLAN

I started thinking about why I’d been able not to just survive during each of the slaps, but actually thrive. The more I thought about why we’ve done so well, despite the constant changes, the more I realized that I didn’t learn traffic the way most other entrepreneurs learned traffic. Normally, most people learn how to get traffic in the following

And that is a tragedy. I feel like I have been called and placed on this earth with a mission to help entrepreneurs get their messages out to the world about their products and services.

You might still be asking yourself, “Which is better: controlled traffic or earned traffic? Is it better to work your way in or buy your way in?” The answer is, “Both are essential to the long-term success of your company.” If you only focus on paid ads, you are left at the mercy of the networks that allowed you to buy the ads. If and/or when

Yes, each ad has a hook (the image or video or headline that gets people to stop scrolling), a story (the thing that you show after you have people’s attention) and an offer (typically, what they are going to get if they click the ad). If you can show customers what’s in it for them, you will have success utilizing the strategies taught inside of