Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

It’s powerful to see that while everyone may be trying to accomplish the same goal, the reasons why they’re doing it are almost polar opposites.

The next step is for you to build out your Dream 100 list. Everything we do from this point forward from paid ads to free traffic to joint ventures will all build from this core foundation of the Dream 100.

The second part of the Dream 100 strategy (covered in more detail in Secret #4) works even for those who didn’t respond or weren’t willing to promote my book. Advertising platforms like Facebook allow you to target your ads to people with certain interests.

You see, the Dream 100 is the key foundation for traffic and the key foundation for your entire business because it helps you to figure out how to position your offers and tell your stories. I cover this extensively in DotCom Secrets and Expert Secrets, but I want to impress upon you here how important this key step is.

Groups (your hangout)

“Ultimately, the business that can spend the most to acquire a customer wins.”

Pros and Cons for Search: The pro for search-based traffic is that when they come to you, they’re hot buyers who are ready to buy. This is similar to people who walk into your store or find you in the Yellow Pages and give you a call. The con with search-based traffic is that they’re not just searching; they’re also comparing options with your comp

Follow only those people who are already successfully serving the market that you want to serve, so you can understand what message they’re sharing. Then you can figure out your unique angles inside of that ecosystem and unfriend or unfollow everyone else.

After you’ve filled in as many names in the Dream 100 interest-based columns as you can find, then move on to the search-based congregations.