Top 12 Creator Platforms—Ranked

The platforms that score the worst (e.g. Instagram and Facebook) are still the most popular among creators. By virtue of simultaneously being the largest network and having the most sophisticated ad targeting tools, they will be where all creators have a presence. The audience is so valuable that creators are willing to go through the pain of findi... See more

At the bottom are the social media platforms. This was actually a really tough call! All of these offer such superior demand aggregation to any other offering that they should win on default. However, they barely share revenue with creators at all. When they do, it comes in the form of opaque “Creator Funds,” which are unreliable and not a way for ... See more

The reason Revue scores so well is because it is the only one that combines the demand aggregation capabilities of a social network and the monetization strength of newsletters. Until a platform comes along that can do that, everything else is just a fun little bonus.

Many (if not most) successful Substacks are built on the back of pithy tweets. Substack offers minimal to no demand aggregation so creators with large Twitter followings funnel their followers to their email newsletter. Similarly, TikTok stars also point their viewers to their Youtube page because Youtube offers more robust monetization options.