Web3 inverts the internet’s business models by giving more value and ownership to both creators and consumers. Traditionally, platforms developed online have been driven by advertising and subscriptions. This is because Web2 took a consumer first approach to platforms, protocols and applications with the platforms as intermediaries. Web3 puts value... See more

Web2 is great at monetizing artificial scarcity through paywalls for stuff like content, courses, and communities. Web2 is also great at monetizing attention through ads. But as we’ve seen, ad platforms heavily favor large creators and optimize for certain engagement metrics that aren’t always in the best interest of people consuming the content.... See more

Web3 is often referenced as an important part of the “ownership economy,” in large part because it enables creators to monetize in creative ways while owning both their work and a part of the platforms. But creator tokens can start to take us down a more dystopian path in the ownership economy — one where the fans start to own the creators. The... See more

This is the story of how the web2 internet broke the business model of media, and how the advent of web3 signals a disruption to that business model that tilts the scales in favor of creators. Without native monetization methods built into the web2 internet, the predominant business models were opaque, advertising-based, and dependent on... See more