Tommy Walker on LinkedIn: Content is NOT king. Content is 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆. (And most B2B brands…
Tommy Walkerlinkedin.com
Tommy Walker on LinkedIn: Content is NOT king. Content is 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆. (And most B2B brands…
...this is just a restatement of our favorite McLuhanism, "The medium is the message" suggesting that a distribution channel is more important than the content it carries. I would modify it slightly to "The medium and monetization are the message"
Troy Young • People vs Algorithms
The most important characteristic of content marketing today is not quality or quantity. It’s insight. And that is the differentiator lacking almost everywhere.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
When push comes to shove, entertainment wins. Social media is no different. Every platform has a feed that puts all of the content head-to-head. There’s one feed, for everything. If content is king, entertainment is the king of content.
Sahil Lavingia • The Minimalist Entrepreneur: How Great Founders Do More with Less
set out to make every piece of content exceptional because when you do, people will start to notice and share your work in Facebook groups and other social media platforms without you even asking. The more people share, the more traffic you get.
Meera Kothand • The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Content can be used to connect with target audiences on an emotional level—something often lacking in business communications—by addressing consumers’ pain points, thought processes, goals, and preferences.
Paul Roetzer • The Marketing Agency Blueprint
As it turns out, content is not king. Relationship is. Start making connections with publishers so when the ideas come, they’ll pay attention to your work.