Tommy Walker on LinkedIn: Content is NOT king. Content is 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆. (And most B2B brands…
Tommy Walkerlinkedin.com
Tommy Walker on LinkedIn: Content is NOT king. Content is 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆. (And most B2B brands…
I was wrong. It really wasn’t about the content at all - it was about the audience. What I didn’t understand was - the content you create isn’t the compounding asset - the audience is. So even though the content may disappear in time, your audience keeps growing.
Alex Hormozi • $100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
Also, when context increasingly trumps content in determining value, we need new frameworks for understanding, measuring, and distributing that value. Power gravitates to those who control context. Ultimately, the real battle isn’t about the raw content - it’s about who defines, manipulates, and monetizes the frame .