IT DOES NOT MATTER WHAT YOU BUILD What matters is CONTENT, ATTENTION, and AUDIENCE. I'm sorry to break this news to you. But this is just the real raw truth, and it will only get worse. As the cost to build software goes to zero... See more

But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more