Tommy Walker on LinkedIn: Content is NOT king. Content is 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆. (And most B2B brands…
Tommy Walkerlinkedin.com
Tommy Walker on LinkedIn: Content is NOT king. Content is 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆. (And most B2B brands…
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media companies
... See more“Content is king” became a cliche because it was the hallmark of the media business. Without great content, not much else matters. But the platform and scale era scrambled that. Distribution became the gamechanger. Publications had BuzzFeed envy. By the same token, media’s indirect business models -- content in some publishing organizations can be ... See more