Tokenization Is Eating the World

- The web3 marketing stack is just now taking shape for marketers and community leaders to better understand their audiences, segment their users, and engage with their customers in a more personalized and effective way.

- After 2.5 months, I’m incredibly proud to introduce to the world Holder: the platform to power customer data for this tokenized world. Our mission is to help web3 companies and communities build more durable and sustainable businesses.

- Those fundamental changes create opportunity for marketing startups to serve web3 marketers better.

- While this is just as true in web2 as in web3, crypto brings new complexities that create opportunity…

- A tighter fundraising market and competition will catalyze web3 marketers to adopt a new discipline. Why? Marketing efficiency is a vital competitive advantage.

- The deeper I was going into the space — joining communities, participating in DAOs, and buying NFT projects — the more I realized that web3 businesses are struggling with the same problems as every other business. They struggle to connect with their customers in meaningful ways to drive long-term relationships.

- Similar to how Marc Andreessen described the way in which software was eating the world in 2011, tokenization has led to the emergence of a whole new industry and era of technology and entrepreneurship known as web3.