To What Extent Are We Ruled by Unconscious Forces? - Neuroscience News

The startling findings were that people made better choices when not thinking at all, especially in complex consumer settings.

The researchers argued that this is because our unconscious processes are less constrained than conscious processes, which make huge demands on our cognitive system. Unconscious processes, such as intuition, function in ways

... See more

To what extent we are ruled by things we aren’t conscious of? Researchers have investigated three areas: the extent to which our choices are based on unconscious processes, whether those unconscious processes are fundamentally biased (for example, sexist or racist), and what, if anything, can be done to improve our biased, unconscious decisio

... See more