To Start Building a Community, Master These Two Concepts

Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal community around that product.

The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more

Community building is going to be one of the most important, if not the most important, skill set for future Founders across industries. You need a community and you need it as early as possible for whatever product that you’re going to build.

Before launching a community, you need to make sure you and your company are in a strong position to do so. Two simple questions kept surfacing during our conversations — Why and who? Why does this community need to exist, and who will you be gathering?