How Entrepreneurs Can Build Product-Led Communities

What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.); team-c... See more

If a company can transition from simply delivering a product to building a community, it can unlock extraordinary competitive advantages and both create and support a superior business model.

Let’s recap: as content creation and distribution tends to infinity, community emerges as true internet-native media. Community is an exercise in cultural production, and communities filter content proliferate a specific point of view. The role of the community, then, is to create and curate cultural artifacts in-line with their collective point of... See more

In Web3 era communities play a major role in the success of a project, so founders should prepare strategies that bring communities together with a solid purpose. Founders should think of ways to build organizations that are community-owned