added by sari · updated 2y ago
How Entrepreneurs Can Build Product-Led Communities
- When Gin Lane, arguably the most important brand strategist of the DTC era, wound down and launched Pattern Brands, they announced they were launching a “Direct With Consumer” brand. This DWC brand would not only sell cookware products but would build its brand and future products alongside its community.
from How Entrepreneurs Can Build Product-Led Communities by Stephen Wemple
sari added 3y ago
- Geneva was born out of this same momentum. The founders not only see a title wave of direct with consumer brands coming but also believe community should be the default GTM and customer discovery strategy for early-stage internet and DTC businesses.
from How Entrepreneurs Can Build Product-Led Communities by Stephen Wemple
sari added 3y ago
- Before launching a community, you need to make sure you and your company are in a strong position to do so. Two simple questions kept surfacing during our conversations — Why and who? Why does this community need to exist, and who will you be gathering?
from How Entrepreneurs Can Build Product-Led Communities by Stephen Wemple
sari added 3y ago
- Marketing or brand, which can end up looking like a multi-tier marketing structure like Stella & Dot;
from How Entrepreneurs Can Build Product-Led Communities by Stephen Wemple
sari added 3y ago
- Community can serve one of three purposes:
from How Entrepreneurs Can Build Product-Led Communities by Stephen Wemple
sari added 3y ago
- User research, like the way Glossier builds communities around new products before launching, or the way eBay embraced buyer and seller communities to help define their product roadmap;
from How Entrepreneurs Can Build Product-Led Communities by Stephen Wemple
sari added 3y ago
- Within a true PLC, the community enhances the consumers’ experience with the product and helps them reach their desired outcome in a faster, cheaper, more enjoyable, or more accessible way. Community can also be a competitive advantage for startups as they build and improve their products.
from How Entrepreneurs Can Build Product-Led Communities by Stephen Wemple
sari added 3y ago