A Sense of Belonging

-As commitment to religion wanes, people are looking for other forms of belief and belonging.

Our collective idea of “community” has changed dramatically over the past couple of decades. Tectonic societal and economic shifts, as well as blindingly fast advances in technology, have caused each of us to periodically erase and redraw our own definitions and expectations of the communities around us.

For the first 40,000+ years of human existence, our communities were constrained by where we lived. But mass global adoption of mobile phones and the internet has delivered unprecedented access to knowledge, markets, opportunities and people. As we’ve been exposed to more ideas and possibilities, we’ve reimagined our relationships to work, family, ... See more

“It used to be that people were born as part of a community, and had to find their place as individuals. Now people are born as individuals, and have to find their community.”

-The definition of civic engagement is evolving.

-Consumers are searching for ways to truly connect with others online.

-Young people are comfortable forging online-only or online-first relationships.

What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.); team-c... See more