Saved by sari
A Sense of Belonging
community members should “feel a sense of belonging (membership), feel like you make a difference to the group and that the group makes a difference to you (influence), feel like your needs will be met by other group members (integration and fulfillment of needs), and feel that you share history, similar experiences, time, and space together (share... See more
Vox • Brands want to be more than your friend. They want community.
Keely Adler and added
One of the core needs of humans is a sense of belonging. For centuries, religion, our tribes, our communities, our families have given us that sense, but modern culture, catalyzed by the internet, has broken down a lot of these connective tissues. And so we look desperately for other places for belonging, places where we can participate in some way... See more
Sarah Tavel • The Era of Participatory Social
sari added
Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more
Connection Engine • Build it and they will come - or will they?
Communities : the human race demands them, needs them. Belonging is fundamental.
Douglas Atkin • Amazon.com. Spend less. Smile more.
sari added
People join communities for benefits, not belonging.
They want to learn something new, to achieve a goal, to grow status, to be entertained, to have fun, etc.
They only find and value belonging after they've been a member and formed relationships.
They want to learn something new, to achieve a goal, to grow status, to be entertained, to have fun, etc.
They only find and value belonging after they've been a member and formed relationships.
David Spinks • Tweet
The research indicates that Americans today are seeking connection with others who share their values. But they’re not involved in communities that typically provide deep ongoing connection, membership, and life-honoring rituals. Best-selling author and marketing guru Seth Godin writes that people today want connection more than material things. He
... See moreCharles Vogl • The Art of Community: Seven Principles for Belonging
sari and added
Belonging gives us the confidence to take care of ourselves, others, our planet, and all the members of our ecosystem. Knowing this, it becomes clear that building a community is one of the most important, generous, and creative acts a human can aspire to.
Radha Agrawal • Home - BELONG: Find Your People, Create Community, and Live a More Connected Life
Jay Matthews and added