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Amazon.com. Spend less. Smile more.
I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
amazon.com
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Consumers today want more. They love Amazon’s laser-like focus on price, access, and convenience. But consumers yearn for the intimacy and craftsmanship they once knew from the Main Street merchant.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter • 1 highlight
amazon.com
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The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
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