added by sari ยท updated 2y ago
Amazon.com. Spend less. Smile more.
- Each member reinforces the believability of an interpretation to the other.
from Amazon.com. Spend less. Smile more. by Douglas Atkin
sari added 2y ago
- We've gone too far with one-to-one marketing : seeing customers as isolated individuals.
from Amazon.com. Spend less. Smile more. by Douglas Atkin
sari added 2y ago
- In the face of terrifying chaos, a craving need to make sense of it all.
from Amazon.com. Spend less. Smile more. by Douglas Atkin
sari added 2y ago
- A member who feels they have helped model the brand will likely be an evangelist for it.
from Amazon.com. Spend less. Smile more. by Douglas Atkin
sari added 2y ago
- Marketers should be obsessed with communities, not just fret about how to market to an impossible number of individuals.
from Amazon.com. Spend less. Smile more. by Douglas Atkin
sari added 2y ago
- "The subjective reality of the world hangs on the thin thread of conversation."
from Amazon.com. Spend less. Smile more. by Douglas Atkin
sari added 2y ago
- Consumers are demanding a greater role in the shaping of their own community.
from Amazon.com. Spend less. Smile more. by Douglas Atkin
sari added 2y ago
- We need to talk to others to know what we think :
from Amazon.com. Spend less. Smile more. by Douglas Atkin
sari added 2y ago
- Ownership must be shared with its membership for it to thrive.
from Amazon.com. Spend less. Smile more. by Douglas Atkin
sari added 2y ago