They “learn” how to do it, they assemble all of the right ingredients, and many months or years later, they’re exhausted but unwilling to give up. Their struggles are often just a result of their not working on the right things at the right time—the avocado that is their business, market, product, or team just isn’t ripe yet.

It may take longer than a quarter or a year (depending on the size of the company) to feel the impact of the investment.