TikTok wants to turn millions of Americans into paid shopping influencers

Any enterprising creator can build a business as a curator of products, monetizing her influence. Savvy businesses underpin this new economy. Flagship, one of my portfolio companies at Daybreak, allows anyone with a community to launch their own boutique storefront that showcases their favorite products. They earn ~20% of sales in exchange for dire... See more

Social media entrepreneurs have rushed to find ways to make money from stars on popular platforms like TikTok. West of Hudson Group, for one, operates a network of content houses where many prominent young influencers live.