Thrust, Drag and the 10x Effect

Finally, 10x is not about any specific outcome. It’s about the process. 10x is a capability. It’s an operating system you deploy for: Dramatically expanding your vision and standards Simplifying your strategy and focus Identifying and removing non-essentials Developing mastery in unique areas Leading and empowering others who excitedly share your v

After a timeline is complete, use the Four Forces technique to understand reasons for switching ways of working. There are four forces: • Problems that push people away from an old solution. • New solutions that attract them toward a different way of working. • Anxiety that pushes people away from new solutions. • Habits that pull them to stay with

2x is exhausting and soul-defeating. It’s extremely difficult to put the pedal to the metal and grind away for inches of progress. By contrast, 10x is so big and seemingly impossible that it immediately forces you out of your current mindset and approach. You can’t work 10x harder or longer. Brute force and linear methods won’t get you to 10x.

13. Not Acceleration, but Deceleration Optimizing for time does not mean going fast on everything, but rather slowing down to focus on the right thing. Pareto’s 80/20 rule applies here. Your biggest results will come from just a few key actions. Your job is to prioritize what’s riskiest first and ignore the rest , until it becomes what’s riskiest.

By contrast, 10x is so big and seemingly impossible that it immediately forces you out of your current mindset and approach. You can’t work 10x harder or longer. Brute force and linear methods won’t get you to 10x. 10x has become a trendy concept thrown around in entrepreneurial, financial, and self-help circles. Yet, most people radically misunder

Productivity is often a distraction. Don’t aim for better ways to get through your tasks as quickly as possible. Instead aim for better tasks that you never want to stop doing.