Thrust, Drag and the 10x Effect

13. Not Acceleration, but Deceleration Optimizing for time does not mean going fast on everything, but rather slowing down to focus on the right thing. Pareto’s 80/20 rule applies here. Your biggest results will come from just a few key actions. Your job is to prioritize what’s riskiest first and ignore the rest , until it becomes what’s riskiest.

If instead of 10% you try to improve 10x, you completely change the conversation.

Doing more won’t cut it. You can’t go 10x with optimization. You need to radically re-think how you get from A to B.

Only when you make a goal impossible, you’re forced to stop working based on your current assumptions and knowledge.

Productivity is often a distraction. Don’t aim for better ways to get through your tasks as quickly as possible. Instead aim for better tasks that you never want to stop doing.