A unique idea is powerful.

But truly original ideas — if there is such a thing — often struggle to gain traction with people who don’t have any reference point for them.

There is a huge problem when it comes to "changing the system":When you go deep and help people reframe the paradigms, myths and worldviews at the core of a system, it's often too abstract and people ask for real-world examples of alternative worldviews. When you give people examples of alternative ways of doing things, they often ask for more... See more