DataAnnotation

This is where the Press Release and Frequently Asked Questions process (PR/FAQ) comes in.

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When anyone can generate content in seconds, attention alone stops being a differentiator. Feeds overflow. Headlines blur. Campaigns multiply. Attention is still scarce — it always will be — but it’s no longer enough.Because the real scarcity now is trust.And in an age of deepfakes, fake reviews, and AI slop, customers aren’t asking “who reached... See more

I wasn’t taught how to run a studio or even a team.Being a natural introvert didn’t make things easier.However, there have been many books that have helped shape how I approach work.A few favourites:Factfulness: Ten Reasons We’re Wrong About The World And Why Things Are Better Than You Think Hans RoslingA look at why the world is in better shape... See more

“10+ years of experience” is meaningless in startups.I’ve seen too many founders hire corporate veterans who come in saying, “This is how we did it at [BigCo].” And guess what? They do it the same way—and fail.Startups need hustlers... not corporate MBAs. Look for:➜ Grit > pedigree➜ Curiosity > complacency➜ Adaptability > arroganceThe best hire... See more

A WEALTHY WORLD -- What is wealth? What creates value? What is priceless? Are we living in a time of scarcity or abundance? Are we building careers, lives, legacies that generate wealth for ourselves and others?In the capitalistic system we all occupy and navigate on-the-daily we are presented with a pretty narrow definition of 'wealth'. This... See more

There is a huge problem when it comes to "changing the system":When you go deep and help people reframe the paradigms, myths and worldviews at the core of a system, it's often too abstract and people ask for real-world examples of alternative worldviews. When you give people examples of alternative ways of doing things, they often ask for more... See more