A Substack newsletter is both a product and a portfolio: a way to make money, but also a venue for displaying personality, intelligence, and taste.

Are you reading the words of your favorite writer, their intern, or their intern’s ghostwriter?

At scale, I suppose performative thought isn’t a bug—it’s a feature.

As Emily Sundberg deftly noted: “Substack is making everyone into writers the way Instagram made everyone into photographers, but there’s one big difference ... the point of Substack is ... See more