This screenshot is from a recent application for my membership, The Lab… | Jay Clouse | 55 comments

Real-time editing of my newsletter intro...

This was the first sentence I wrote:

"My newest podcast episode shows you how to improve..."

Then I edited it to this:

"My newest podcast episode explains how to improve..."

Then I edited it to this:

"My newest podcast episode reveals how to improve..."

Then I edited it to this:

"My newest podcast episode... See more

Two really tangible take-aways: 1) they don’t care so much about individual viral articles as they care about creating direct, habitual readership, 2) long discounted trial periods work well to move people from ‘interested’ to ‘loyal’.”

I find myself all the time without a great piece of content to consume. And the demand-supply thing just hasn't reached an equilibrium yet, maybe it never will. And audio is unique in the sense that it is at least 10 times easier to create an unbelievable hour of audio for me, and my format's interview, interviewing someone great like David. That e... See more