This Is What Happened When We Stopped for an Hour Every Fortnight

But what if we built our timelines differently? Not just the standard checkpoints and milestones, but deliberate pause points. A week between strategy sessions to let insights settle. Three days after customer research to spot patterns. Time set aside not for more analysis or more creation, but for the vital work of integration. Those moments when ... See more

In response to feedback about perpetual burnout, we made space in our schedules to prioritize pause and rest.

Every morning, before the rush of emails, meetings, and to-do lists, I sit quietly and think slowly (with thanks to Daniel Kahneman). It’s not always easy—my mind often races ahead (with thanks to my ADD)—but I've found that even brief moments of mindfulness help me prepare for a day of writing. This necessary pause helps me notice my thoughts with... See more