This is Marketing: You Can’t Be Seen Until You Learn To See

Find the things you think that those you engage with will be attracted to and will trust. The typefaces, the pricing, the offers, the images, the interfaces … and cut them up, break them down into the original indivisible memes within. Then rebuild something new on top of these pieces. You can do the same thing when you put together your website, y

This simple network effect is at the heart of every mass movement and every successful culture change. It happens when remarkable is designed right into the story of your change, and more important, when the product or service works better when I use it with others. The conversation I’m motivated to have with my peers becomes the engine of growth.

if you’re careful and alert, you can begin to understand what putting attention into the top of the funnel costs you, and you can work to improve not only the quality of your leads but the efficiency of the process.

The smallest viable market makes sense because it maximizes your chances of changing a culture. The core of your market, enriched and connected by the change you seek to make, organically shares the word with the next layer of the market. And so on. This is people like us.

Generosity in terms of free work, constant discounts, and plenty of uncompensated overtime isn’t really generous. Because you can’t sustain it. Because soon you’ll be breaking the promises you made. On the other hand, showing generosity with your bravery, your empathy, and your respect is generous indeed. What your customers want from you is for yo

The most important thing to figure out is the lifetime value of a customer.

If you had a chance to teach us, what would we learn? If you had a chance to learn, what would you like to be taught?

A noticed ad is noticed by some people, not everyone. And, if it’s noticed by the right people, it creates tension. The tension of not knowing and needing to know more. The tension of being left behind. The tension that things might get better (or worse).

Marketing is the generous act of helping others become who they seek to become.

On the other hand, a smart marketer can build a product or service that’s worth searching for. Not the generic term, but to find you, the thing you built, the specific. When you do that, Google’s on your side. They actually want you to be found when someone searches for you.