This is choice paralysis. Previous generations didn’t have many options so they stuck together through hard times and made it work. Now, abundance (or its illusion) has led people to feel less satisfied. People are now more anxious about making a choice and less certain that the one they made was correct.
Saved by juliana ong and
our generational lore goes, millennials’ parents told them they could grow up to be whatever they wanted, but then that cereal aisle of endless “what ifs” and “could bes” turned out to be so crushing,
Yet, when people are actually given a larger array of choices—for example, an assortment of thirty (rather than six) gourmet chocolates from which to choose—they are less likely to make a choice; and if they do, they are less satisfied