this insight from Visa:
when you have a game-changing insight you’ll often have to repeat it for 5-7 years before people start to really get it
Saved by sari and
this insight from Visa: when you have a game-changing insight you’ll often have to repeat it for 5-7 years before people start to really get it
I’m thinking about how many people were one or two iterations away from the right formula, but lacked the conviction to stay the course, the understanding that minor, subtle, successive changes can drastically influence outcome. I’m thinking about how self-doubt makes more people abandon a vision than competition or lack of funding ever will.
sari azout • Taste, Conviction, Elon Musk
liking continues to increase as people are exposed to an idea between ten and twenty times, with additional exposure still useful for more complex ideas. Interestingly, exposures are more effective when they’re short and mixed in with other ideas, to help maintain the audience’s curiosity. It’s also best to introduce a delay between the presentatio
... See moreAdam Grant • Originals: How Non-Conformists Move the World
In most aspects of life, you need to say something about twenty times before it truly starts to sink in. Say it a few times, people are too busy to even notice. A few more times, they start to become aware of a vague buzzing in their ears. By the time you’ve repeated it fifteen to twenty times you may be completely sick of it, but that’s about the ... See more
Writing | A Marketing Mantra for Founders
There is a fairly well tested marketing principle that says that for your audience to understand your message well enough to act on it, it takes them hearing or seeing your message seven times.