this insight from Visa:
when you have a game-changing insight you’ll often have to repeat it for 5-7 years before people start to really get it
Saved by sari and
this insight from Visa: when you have a game-changing insight you’ll often have to repeat it for 5-7 years before people start to really get it
It takes repetition for an idea to settle into the zeitgeist with enough weight that it provokes your wanting to change the way you think about the idea (and therefore the way you think about the world).
liking continues to increase as people are exposed to an idea between ten and twenty times, with additional exposure still useful for more complex ideas. Interestingly, exposures are more effective when they’re short and mixed in with other ideas, to help maintain the audience’s curiosity. It’s also best to introduce a delay between the presentatio
... See moreAdam Grant • Originals: How Non-Conformists Move the World
In most aspects of life, you need to say something about twenty times before it truly starts to sink in. Say it a few times, people are too busy to even notice. A few more times, they start to become aware of a vague buzzing in their ears. By the time you’ve repeated it fifteen to twenty times you may be completely sick of it, but that’s about the ... See more
Writing | A Marketing Mantra for Founders
It may take longer than a quarter or a year (depending on the size of the company) to feel the impact of the investment.
Simon Sinek • The Infinite Game
story would make it all worth it. It may take you a month, six months, or even a year to refine and focus your storytelling lens. You might give up five minutes of your day for an entire year and receive nothing in return. This process requires you to believe that eventually you will begin seeing these moments in your life, just as I and so many ot
... See more