RISE...How to Be Really Successful at Work AND Like Your Life

3. Focus the discussion on the Desired Business Outcome.

stuff. Remember, you need to rise above the work—it’s not the work that matters, it’s the value of the outcomes you deliver.

K E Y I N S I G H T : If you have not made your team feel comfortable that staying focused on the Ruthless Priority is the right thing to do, when an urgent customer deal or sales request comes in, some people will automatically jump back into reactive mode.

Be unfailingly consistent. Only when you are mind-numbingly bored with talking about your Ruthless Priorities will your organization really know you are serious and feel confident about acting on them.

8. Create a new social norm.

And for every one time they see or hear it, they have to be exposed to it three times. That’s 21 times!

There is a fairly well tested marketing principle that says that for your audience to understand your message well enough to act on it, it takes them hearing or seeing your message seven times.

Communicate 21 times

I know a manager who was a master at this. He would pick one Ruthless Priority for the year, and he would pretty much refuse to talk about anything else. He knew that other stuff was being worked on too, but in terms of what he was willing to spend time talking about, at any point in time it was just one thing. You need to let people know you are s