This Brand Strategy Can Make Your Startup Look Bigger Than It Is
First Round Capitalreview.firstround.com
Saved by Jedric Viera
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
Here’s a little framework for finding your asymmetric startup idea:
- Identify industry sacred cows. What if you completely eliminated what everyone considers essential? Robinhood removed account minimums. Casper eliminated showrooms. Zapier removed IT departments.
- Find the hidden cost center. What painful activity do businesses accept as unavoidable
One thing!
A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely ... See more
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely ... See more