This Brand Strategy Can Make Your Startup Look Bigger Than It Is
First Round Capitalreview.firstround.com
Saved by Jedric Viera
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
Saved by Jedric Viera
Classic start-up growth prioritizes efficiency in the face of uncertainty. Starting a company is like jumping off a cliff and assembling an airplane on the way down; being resource-efficient lets you “glide” to minimize the rate of descent, giving you the time to learn things about your market, technology, and team before you hit the ground. This k
... See moreSecond is, don't try to change user behavior dramatically. If you are expecting people to dramatically change the way they do things, it's not going to happen. Try to make it such that it's a small change, yet an important one. For example, the reason that Hotmail succeeded was because people were accustomed to going to different websites. All they
... See moreBrand is your story, your core purpose, and your customer promise. Brand is your reputation—which ultimately lives in the minds of your customers. Brand is what your customers say it is, not what you say it is, but you can shape and influence it through intentional actions. A clear, consistent brand will shape your business, guide your investments,
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