This 1970s Nike manifesto is absolutely wild
A list of 10 principles from an early internal memo at Nike, long before the company grew into a global brand. This list is rumored to have been written in 1977 by the first head of marketing, Rob Strasser, and was shared decades later by lead designer Markus Kittner.
“1. Our business is change.
2. We're on offense. All the time.
3. Perfect results... See more
“1. Our business is change.
2. We're on offense. All the time.
3. Perfect results... See more
jamesclear.com • 3-2-1: On Simplifying, a 5-Step Process for Nearly Anything, and Collaboration | James Clear
More beauty and craft,
less factory line
More weird and rebellious,
less safe and derivative
More really hard inspired work,
less status games
More authentic expression of self,
less patagonia vest
less factory line
More weird and rebellious,
less safe and derivative
More really hard inspired work,
less status games
More authentic expression of self,
less patagonia vest
Asylum Ventures
Conquest of Cool by Thomas Frank, excerpt
press.uchicago.edu
It’s a style that distills a message to its essence. No noise, no clutter.
We’ve seen the ’90s and ’00s aesthetics return in fashion and design - but is advertising following suit? And more importantly, can minimalism deliver the same impact for emerging or lesser-known brands that can’t depend on immediate recognition?
We’ve seen the ’90s and ’00s aesthetics return in fashion and design - but is advertising following suit? And more importantly, can minimalism deliver the same impact for emerging or lesser-known brands that can’t depend on immediate recognition?
Internal Memo from 1977 titled "Principles" by Rob Strasser, Nike's first head of marketing. Which is your favorite? https://t.co/ceTKmTK9Q9