Depop, Lucky, and Gap are feeling sexy

Plus: Consumers have unmet potent urges, and you can now drink nicotine.

Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more