The copy read: “Beating the competition is relatively easy. Beating yourself is a never-ending commitment.” Everyone around me thought the ad was bold, fresh. It didn’t focus on the product, but on the spirit behind the product, which was something you never saw in the 1970s. People congratulated me on that ad as if we’d achieved something earth-sh

... See more

starting a brand could seem like an act of creative expression, or even an act of resistance.