they’re both dependent on recreational bettors to make their profits. In
they’re both dependent on recreational bettors to make their profits. In
Folks see having $1,000 and having $10,000 as essentially the same. Neither amount brings them significantly closer to major financial milestones, like buying a home. They are in the same tier of lifestyle, so they gamble hoping to leapfrog into a higher lifestyle tier.
Because the gap between $0 and $10,000 feels minimal, the risk of losing $10,000... See more
Because the gap between $0 and $10,000 feels minimal, the risk of losing $10,000... See more
Gen Z’s American Dream: 5 Leg Parlay Your Way to Basic Physiological Needs
patron worth, recommending that casinos give each customer a “recency score” (how recently he has visited), a “frequency score” (how often he visits), and a “monetary score” (how much he spends), and then create a personalized marketing algorithm out of these variables.40 “We want to maximize every relationship,” Harrah’s Richard Mirman told a jour
... See moreNatasha Dow Schüll • Addiction by Design
Indeed, risk seeking in losses is a robust effect, particularly when the probabilities of loss are substantial. Consider, for example, a situation in which an individual is forced to choose between an 85% chance to lose $1,000 (with a 15% chance to lose nothing) and a sure loss of $800. A large majority of people express a preference for the gamble
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