Newsletters are booming right now: since the pandemic started, the number of readers and ‘active writers’ on Substack have both doubled, and other providers such as Mailchimp have seen similar spikes in users. Newsletter platforms are attracting big names: Rolling Stone’s Matt Taibbi, New York Magazine columnist Andrew Sullivan and Buzzfeed’s Anne ... See more

Newsletter businesses are by no means new: Goop, Gwyneth Paltrow’s wellness empire, started as a newsletter back in 2008; Morning Brew, which launched in 2015, now brings in more than $20million in revenue.Business analysts such as Ben Thompson of Stratechery and Bill Bishop of Sinocism have built substantial readerships around their insightful tak... See more