🟧 There's a new media model

Dave realized that content was a commodity. Anyone could create content, but you can’t create a personality. That is how Barstool's content model was born. The company's model relies on four tenets:

Successful digital creators are chameleons who can shift the nature of their content to ever-changing trends, features, and platforms. Journalist influencers will have to be as nimble and comfortable producing reporting in a variety of formats.