There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not only in those aspects that might meet the eye – the palpable product, gilded logo, or savvy marketing copy – but in those that don’t: the contours of a business model, the architecture of information flows, the fiber and color of culture. For those willing to look, to study with an appreciative eye, even the seeming mundanity of a B2B SaaS product can possess a kind of aesthetic grace.