Saved by sari
“There Are Too Many Entrenched Interests”
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One of the barriers to digital health on the B2B side is the lack of small/medium businesses to act as early adopters. In most other industries, SMBs are more willing to adopt new solutions + have much shorter sales cycles. But in healthcare, the lack of smaller providers and the pressure they face to simply stay operational has been a major impedi... See more
Nikhil Krishnan • Things I’m Thinking About In Healthcare Part 3
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Accrue the efficiencies that tech can bring. If you’re just selling a tool then eventually you’ll handoff to the legacy healthcare system and most of those efficiencies will vanish. If you build a tech-enabled service from the ground up, you can build workflows for the services component that actually take advantage of the tech.
Nikhil Krishnan • "I Guess We're A Services Company"
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Rather than trying to improve them, the most exciting health tech companies will ignore the parts of healthcare that have become obviously anachronistic, actively discarding convention. The seeds of this difference have been sown in a handful of companies started in the last few years. They are painstakingly taking relationships from incumbents, wi... See more
Nikhil Krishnan • Things I’m Thinking About In Healthcare Part 1
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Distribution — arguably the most important driver of failure or success in the fast-growing digital health domain — was historically a very steep hill to climb. Some of that was simply due to the overall immaturity of the market and its inability (or resistance) to absorb and pay for novel, technology-based products that didn’t slot easily into exi... See more
Julie Yoo • The New Go-To-Market Playbooks for Digital Health Startups
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Fast forward to today, and a dizzying number of new and compelling care options for patients in new formats have hit the market. Novel payment models, rising healthcare costs, shifting financial responsibilities, a consumer preference for virtual-first experiences, and emerging market segments with new buyer dynamics have opened up new distribution... See more
Julie Yoo • The New Go-To-Market Playbooks for Digital Health Startups
sari added