The New Go-To-Market Playbooks for Digital Health Startups

Accrue the efficiencies that tech can bring. If you’re just selling a tool then eventually you’ll handoff to the legacy healthcare system and most of those efficiencies will vanish. If you build a tech-enabled service from the ground up, you can build workflows for the services component that actually take advantage of the tech.

Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand es... See more

One of the barriers to digital health on the B2B side is the lack of small/medium businesses to act as early adopters. In most other industries, SMBs are more willing to adopt new solutions + have much shorter sales cycles. But in healthcare, the lack of smaller providers and the pressure they face to simply stay operational has been a major impedi... See more

You'll need a business model that aligns you with not only consumers who can already afford gym memberships, digital subscriptions, and Whole Foods trips but with the mass market of consumers that have never been given the tools and frameworks to meaningfully incorporate wellness into their lives.

Outside of the open web, email, and text, there isn’t a scaled D2C channel that is not controlled by a major platform. So the primary way that startups have to reach customers today is via paid acquisition. That’s why the question an investor asks today to a startup that is scaling is: where are you buying audience and what are your customer acqui

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