Clarity, centropy, and ordered consciousness are your best friend (in life and business). Overthinking, psychic entropy, and chaos are your worst enemy.
Are you conscious of who you are talking to at every touchpoint in your brand?
Your social media bio? Your pinned tweet? Highlighted posts? Lead magnet opt in page? Email list opt in? Landing page writing? Podcasts, videos, articles? Specific tweets? Post-buyer emails? When someone DMs you? When you DM someone else?