Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project... See more

So how do we push this from theory into practice? 

Last year, Jacquemus wanted to host their Spring/Summer fashion show in Hawaii. It was going to be their first show outside of France. The location was inspired by a previous Jacquemus campaign in Hawaii. They wanted to support the connection they felt with the people there. But how should they... See more