The YouTube New Wave — The Publish Press

Who today would argue that YouTube will one day be evaluated in the same category as the printing press or the telegraph? It is quite possible it will be.

The shift to putting creators in the driver’s seat was a long-awaited one. But no good thing comes without unintended consequences. Users were uploading 300 hours of video to YouTube every single minute; over 100 million photos were posted to Instagram each day. Even when we look today, it’s impossible to keep up with the number of new Tweets, emai... See more

YouTube is a near infinite video library, where seemingly everything that’s ever happened in the world is available to be watched over and over again. But viewing the video is only one part of the consumption experience. There’s also the discussion, the commiseration, the reaction about the video — the proverbial water cooler moment — that is also ... See more

YouTube would likely never have become a staple of pop culture without the small, early team that cemented its coolness and nurtured its first viral hits. But at the same time, YouTube may not have become the behemoth it is today if it had kept relying on human curators.