Saved by sari
Just a Few People Crowned Some of YouTube’s Earliest Hits
Years before Instagram influencers and TikTok stars, these young creatives invented an entirely new model of fame, luring in audiences not yet trained to spend hours of their days absently flipping through the internet.
Mark Bergen • Like, Comment, Subscribe
in so many ways, YouTube had set the stage for modern social media, making decisions throughout its history that shaped how attention, money, ideology, and everything else worked online.
Mark Bergen • Like, Comment, Subscribe
The shift to putting creators in the driver’s seat was a long-awaited one. But no good thing comes without unintended consequences. Users were uploading 300 hours of video to YouTube every single minute; over 100 million photos were posted to Instagram each day. Even when we look today, it’s impossible to keep up with the number of new Tweets, emai... See more
Gaby Goldberg • Curators All the Way Down
sari added
By focusing relentlessly on the consumers of content, platforms like YouTube were able to build huge user bases and eventually, huge profit-making advertising machines.
Sacra • Beacons: The Storefront for the Multi-SKU Creator that's Growing 3X Monthly
sari added
YouTube’s real fuel came from some prescient tweaks the trio made a month later. They added features for people to leave comments and a small button to easily email friends links to clips. And when someone clicked on a video, a row of related ones appeared on the right of the page, prompting them to watch more.
Mark Bergen • Like, Comment, Subscribe
A generation’s currency is measured in trends, the moments that make an era mouthwateringly memorable. Only these fads are no longer dictated by a handful of tastemakers. Instead, what gets crowned as cool is often determined by how well a trend appeals to the rhythms of a specific platform. An idea’s artistic or cultural cachet depends on how easi... See more
Jason Parham Culture • The Age of Everything Culture Is Here
Keely Adler added
That would ultimately be the trio’s most brilliant move, an innovation that enabled YouTube to leapfrog all its competitors.
Mark Bergen • Like, Comment, Subscribe
No web phenomenon has been more confounding than the infinite rabbit hole of YouTube and Facebook videos. Everything media experts knew about audiences—and they knew a lot—promoted the belief that audiences would never get off their butts and start making their own entertainment.