The Age of Everything Culture Is Here

What the popularization of slugging on the internet represents is an ongoing, and unmistakably American, battle over ownership: the masking of cultural theft as cultural literacy. It should come as no surprise that slugging videos have garnered hundreds of millions of views. TikTok’s fabric is woven through with appropriation. Ownership is a shared... See more

But yesterday is not today. Social media grants access, and with access comes voice. Platforms now frame even the smallest curiosities into billboard-worthy pursuits. The outcome of this unique recalibration is an unnerving reality: The age of Everything Culture has arrived. In this new world, everything essentially becomes A Thing.

It’s no secret: Black culture drives pop culture. It is “the original avant-garde,” as Felipe Luciano, a former TV producer, has said. But I sometimes wonder if appropriation is a prerequisite of Black culture going mainstream.

A generation’s currency is measured in trends, the moments that make an era mouthwateringly memorable. Only these fads are no longer dictated by a handful of tastemakers. Instead, what gets crowned as cool is often determined by how well a trend appeals to the rhythms of a specific platform. An idea’s artistic or cultural cachet depends on how easi... See more

“Decades are about cultural perception,” he writes. “Despite an overabundance of historical information, the collective memory of the decade tends to be simplified and minimized, dictated more by the texture of the time than by anything that transpired. And yet: The texture is what mattered.”

More significant than what trends represent on their own and in the moment is what they collectively symbolize. Ours is a period of increasing noise. Everything is bleeding into everything around it. All trends, large and small, now suggest a new cultural mood—but only until the next Vaseline-smeared obsession comes along.

Our simultaneous embrace of macro- and micro-crazes—and, more specifically, the effect they have on us—is what author and critic Chuck Klosterman describes as “the feeling” of an era.

Before the internet demanded our attention 24/7, television, radio, and lifestyle magazines had a very specific grip on the zeitgeist, combing youth culture to determine the next craze. Now, gauging cool is a far more democratic endeavor, and the escalating speed of digital culture means that fads can come and go before they even peak. Mediated thr... See more