The Wild Future of Commerce & The Rise of Conformative Software

I have long believed that the science of business is scaling, and the art of business is things that don’t scale.

Context-based purchase decisions . Imagine every purchase decision - from food items and vitamins to wardrobe and accessories - being framed in the context of your diet, what you’ve purchased before, or what is recommended based on a deep analysis of your life and preferences. When you want to buy something, your personal AI will make the best reco... See more

Greg Isenberg called this “skill-locked commerce,” the idea of gating purchases based on abilities or some status achieved through merit — and the belief that the earned privilege to buy something will increase desire and activate purchases. What if we needed to solve a riddle or prove something to gain access to a particular good or service? What ... See more

A thought about careers: As I think about the careers of some close friends I admire as well as my own path: Some of the boldest and most rewarding career moves I’ve seen friends make were among the most misunderstood - true orthogonal head-scratchers. And yet, some of these folks built companies or took on leadership positions that ultimately chan... See more