The "why" and "how" behind Off-Menu (which might surprise you)
Tom Whitwell • 52 things I learned in 2024
Many hours are spent debating the following:
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with tr... See more
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with tr... See more
Michael Fitzsimmons • How do you build a brand people love?
Designing For Desire
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