“The Wheel of Nothing,” an article by Dan Mall
Motherfucking Website
motherfuckingwebsite.com
The biggest mistake web writers make is trying to write for too many people. It makes our messages wishy-washy, watery, and ineffective.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
The problem with a carefully crafted positioning is that it typically makes the wrong part efficient - it makes it easier for clients to hire you for well defined work. It allows greater legibility, trust and expertise around work which is well defined.