“The Wheel of Nothing,” an article by Dan Mall
Don’t be afraid to be an idealist. There is much to be said for our responsibility as creators and consumers of that constant dynamic interaction we call culture — which side of the fault line between catering and creating are we to stand on? The commercial enterprise is conditioning us to believe that the road to success is paved with catering to ... See more
Maria Popova • 18 Life-Learnings From 18 Years of the Marginalian
It’s okay to say, “it’s not for you,” to most people. In fact, that’s the only way to do work that matters.
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I... See more
Libby Marrs • Post-Authentic Sincerity a Premium Generic Essay
For any project, you must know what you are doing—and what you are not doing. You must also know who you are doing it for—and who you are not doing it for—to be able to say: THIS and for THESE PEOPLE.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Stand Out By Saying What You Stand For
7 min. read
May 16, 2025
I want to pass on a timeless branding principle that freelancers can and should leverage, and to introduce it, I’ve pulled two excerpts from a certain internal meeting in 1997.
Please don’t write me off for citing the single most cliche person and company imaginable (Steve Jobs and Apple).
... See more