The Web3 Growth Playbook

Growth for Web3 companiesHow does your Web3 product scale?You can break this problem statement down to four core questions that you need to answer so you can lay down the foundational pieces of our growth model:How do we acquire?Lattice Capital did a great breakdown of the current proven ways Web3 companies can start framing their acquisition strat... See more

Key Takeaways: While web3 is ever-evolving, this bull run has shifted the dynamic for all participants.Investor allocations are decreasing. Team allocations are increasing. Airdrops have become a cornerstone of most distributions. Public Sales have all but disappeared. DAOs have shifted the majority of ownership to the Community Treasury and Ecosys

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The Three Components of Crypto Success: Product/market fit, Community participation, Sufficient decentralization (community ownership)

The need for product/market fit is obvious. Without a product people want, there are no users, no business, and it will be difficult to sustain a community for long. Community participation and decentralized control

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While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.