The Ultimate Guide to Visual Storytelling

four tactics to help ensure that your story is clear in your presentation: horizontal logic, vertical logic, reverse storyboarding, and a fresh perspective.

We’ll reexamine the role of visualization in the context of the creator’s journey, debunking the most popular method and exploring a much more powerful alternative approach.

Start with your audience. Create the persona(s). Define what you want them to know, think, feel, or do differently. Specify the outcome and what obstacles may lay in the path. It will put your audience at the center and create a foundation for your story.