The Ultimate Guide to Visual Storytelling

I like to think of data visualization as a story. The main character is the user, and we can go two ways. A story of charts and graphs might read a lot like a textbook; however, a story with context, relationships, interactions, patterns, and explanations reads like a novel.

In a way, visual storytelling is just a tributary feeding into a deeper, swifter river of business activities that use narrative as a catalyst—selling, persuading, leading.

Let me say it again, because it’s that important: A great storyteller creates a movie in the mind of the audience. Listeners should be able to see the story in their mind’s eye at all times. At no point should the story become visually obscured or impossible to see. As the title of this chapter suggests, effective storytelling is cinema of the mind