The Twittering Machine

- "the concrete practices of the tech industry now structure identity and individuality in ways that support its own hegemony. While it presents endless avenues for expression, it sees us as wholly reducible to market logic, where we are real to the degree that our consumption habits are rational. This vision of selfhood promotes uniformity and bou... See more

“We write to the machine, it collects and aggregates our desires and fantasies, segments them by market and demographic and sells them back to us as a commodity experience.”

The network of algorithms makes so many decisions for us, and yet we have little way of talking back to it or changing how it works. This imbalance induces a state of passivity: We consume what the feeds recommend to us without engaging too deeply with the material. We also adapt the way we present ourselves online to its incentives. We write tweet

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