
The Trusted Advisor: 20th Anniversary Edition

tips on enhancing credibility: 1. Figure out how to tell as much truth as possible, except where doing so would injure others. 2. Don’t tell lies, or even exaggerate. At all. Ever. 3. Avoid saying things that others might construe as lies. For example, “Yes of course, we’ll put our best people on the job.” (Really? Who are the worst? Says who? And
... See moreDavid H. Maister • The Trusted Advisor

Did the professionals you dealt with: • Make it their business to understand what was special and unique about you and your company? • Listen carefully to what you had to say and what you wanted, rather than substitute their own judgment for yours on what needed to be done and how it should be done? • Give good explanations of what they were doing
... See moreDavid H. Maister • Managing The Professional Service Firm
