Advisors who rate the highest on reliability will not just deliver their work on time and on spec. Nor will they simply be consistent, even at a level of excellence. They will also be expert at a variety of small touches that are aimed at client-based familiarity. Sending meeting material in advance is one example; staying current on client events

This book offers an alternative. It says that trusting ourselves is the path that serves us well with clients and increases the chances that our expertise will be used again and again.